It’s a conversation just about anyone who has ever worked in the print industry knows by heart: Customer: “I won’t need to to pay the art prep charge because I have camera ready artwork.” Me: “Awesome, just email me those files and we’ll get that proof going.” Customer: “Well, I can’t email it. It’s a …
So often, the design brief on an internal project is just a one line email: Can you freshen this up? And the answer is always a resounding YES! Above, the minimal design of the original Free Shipping Coupon didn’t really emphasize anything. But simply adding larger type, colorful blocks and a quick message, this new …
I believe the saying is something like “A cobbler’s children have no shoes” and the same could be said about the yearly production of the company catalog. As a printing company, we all know all the steps and timelines associated with a project of this magnitude. But customer work always comes first, and despite the …